This article will take you through the steps required to define business goals and put the goals into action. In this first part we will look at establishing the baseline, setting the goal, and doing the analysis to figure out how you will get from A to B. In the second part we will break down the goals established in step #3 into accountabilities for the different roles in your organization and then discuss how you might tie these accountabilities to a tightly woven incentive plan framework that aligns each person in each role to the portion of your business plan they can control.