28 Mar How-to guide: paying drivers for performance
One of the timely topics discussed at the Truckload Carriers Association’s annual conference, held in Grapevine, Texas, March 23-25, was creating incentive plans for drivers.
Beth Carroll, managing principal of the Prosperio Group, presented a “Trucking in the Round” session on innovative methods for driver pay. Increasingly, she said, more fleets are creating pay-for-performance plans to motivate the new generation.
New incentive programs are less likely to gain traction among baby boomers and middle-age Generation X. Incentives come much more naturally to the younger drivers, Generation Y, whom Carroll called the “trophy generation” since they grew up expecting to be rewarded.